What is "whole Brain Negotiation"?

• How better knowing your “self” leads to greater negotiating power

In today’s world, a great deal of our time is spent negotiating. In fact, negotiating has become a key part of our lives. However, we often learn how to do it “the hard way” and, to be honest, we must admit that we more often negotiate by “gut feeling” than by following a structured process.

It is only natural that we should face conflicts of opinion, of interpretation, of motivation, of interests, of values…This is what human relations are about!
Everyone negotiates at one time or another! However, there are very few consensual agreements and, even then, they are seldom well defined or easy  to reach, and the problems which they generate are often more important than the original problem….

The latest research on personality inventories  now allow us to identify our "brain preferences profile " for more effectiveness (namely, in negotiation).
Knowledge of our "brain preferences profile" and that of the other negotiating party allows us to better adjust our way of communicating.
 
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What is "whole brain selling"?

• How to communicate better to convince your customers...

Each one of us processes information differently. We each perceive "reality" from our own standpoint. Whether we be transmitter or receiver, all our messages are filtered by our "mental preferences". This is also true of the persons we are talking to!

Thus, our  "brain preferences" profile can have a strong incidence on the way we  communicate,  the way we do business and, in fact on  our entire behaviour.

If each one of us perceives reality in a different way, that is to say, from our own standpoint, or "vision of the world", then, understanding the other's "reality" becomes a question of putting into synergy all possible perceptions. Next, you will need to learn how to adapt your communication for better effectiveness!

Here, the completely original model that we propose constitutes a framework of reference common applicable to the activity of sales teams,  the  different styles of  salesmen, the constitution of effective commercial two-person teams and this, through an innovative approach which takes into account all existing  human modes of perception.

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